The web development track will give you advanced knowledge of Rails, training on how innovative companies are using it, time to hack, and mentorship from experienced developers.
The US Bureau of Labor Statistics says web development job opportunities will grow 27% by 2024. For the tech industry, startups, and established companies that want to innovate, a skilled developer is vital.
Our web development track focuses on Ruby on Rails. RoR enables developers to get products to market quickly compared to other languages. For companies, this means they can have an edge; for our students, this means that their skills are in-demand and highly employable. Using Rails as a vehicle, the web development coursework encourages logic and problem-solving skills that will enable you to overcome challenges no matter what language you’re working with.
The program begins with the fundamentals of model-view-controller architecture. Lesson delivery includes a series of Rails labs and opportunities to work on real project deliverables both individually and collaboratively. Weekly workshops will give you exposure to topics such as test-driven development, git, AJAX, and API’s. Throughout your eight weeks, you’ll engineer deliverables that prove your abilities as an effective developer and teammate.
Key Skills and Capabilities:
Setting up a dev environment: brew, Xcode, RVM, git
MVC basics: intro to model-view-controller architecture
Building and testing a Rails application
Source control management and cloud-based deployment
Employing collaborative approaches to overcome coding challenges

Our digital marketing track will train you to become a comprehensive digital marketer: performance and content marketing, plus a focus on generating actionable insights from data analytics.
Marketing is about anticipating a customer’s needs and then creating the opportunity for a sale to occur. Today’s digital marketers are tasked with designing campaigns that speak to multiple audience segments, inspiring them into action, and measuring the results to make data-fueled business decisions.
Marketers in the innovation industry are scrappy, creative, and agile—able to drive big growth on a small budget and with limited resources. Our digital marketing track will train you to be a self-sufficient marketer, whose aim is to help a company increase their customer base by a factor of 10. Lesson delivery focuses on relevant industry tools like Google Analytics, AdWords, and Mailchimp. You’ll get hands-on experience with SQL queries and implement SEO best practices on your own landing page and customized blog. To deliver on these goals, you’ll learn content strategies to organically improve your rankings.
Key Skills and Capabilities
Email marketing and landing page optimization
Best practices for inbound and outbound marketing plans
Working with analytics platforms and SQL
Placing, testing, and optimizing paid advertising
Improving website visibility through content development and targeted keyword usage

This class will teach you the programming language that allows users to interact directly with a website or application.
Gain a solid understanding of programming techniques, JavaScript fundamentals, and how to use JavaScript and jQuery to make interactive websites. You’ll complete the course with a team project to add to your portfolio.
This class is perfect for people who have dabbled in HTML and CSS, back-end developers who want to learn front-end skills, entrepreneurs who want to manage a development process, and the curious looking to learn how to code for the first time.

The sales and account management track will prepare you to masterfully nurture a sales funnel, and to convert prospects into loyal customers.
Selling for high-growth requires resourcefulness. Salespeople at rapidly growing companies face very different challenges than their corporate counterparts. You may have to build your company’s sales process from scratch, or sell a product that is still in development. You may have to validate a market or industry on your own with few resources or guidance from leadership. Your role will demand an integrated approach, often working alongside marketing teammates to ensure a cohesive customer journey.
Our sales and account management track will train you to excel in the most critical revenue-driving role. From prospecting and lead generation to account management, you will learn that sales is both an art and a science.
The curriculum focuses on developing the essential skills for selling in the innovation sector, and provides tools and processes for managing the sales cycle. Lesson delivery emphasizes a practical and interactive approach, as salespeople from local companies share their expertise and lessons from their own experience. Instructional presentations are supported by hands-on challenges that invite students to engage with the tools, strategies, and problem-solving techniques that make it possible for salespeople to exceed their quotas.
Key Skills and Capabilities:
Customer engagement throughout the sales cycle
Objection handling and closing techniques
Inbound and outbound sales strategies and best practices
Managing long-term client relationships
Defining expectations and relationship building with your sales manager and team

This class will teach you the fundamentals of HTML5, CSS3, and the principles of responsive design.
Gain front-end coding skills and build a web experience for your portfolio that will function seamlessly across devices.
This class is perfect for aspiring UX/UI designers, graphic designers who want to learn to code, back-end developers who want to build a front-end skill set, web designers who are new to responsive design, and entrepreneurs who want to build their own website.

Marketing for the digital age is less about billboards and more about keeping your audience engaged between email and Facebook, and everywhere in between. This class will teach you how to create an effective marketing plan and put it into action using key industry tools.
Learn how to drive results using Google Analytics, content strategy, SEO, A/B testing, and email marketing. You’ll complete the class with a marketing campaign and a solid understanding of how to acquire and engage customers.
This class is great for aspiring marketers, marketers who want to learn new digital skills, or founders and small business owners who want to build their own marketing plans.

This class will teach you the programming language used by developers to build websites, games, and applications.
Learn how to solve real-world problems with code and what it takes to create interactive web applications. You’ll complete the class with a solid understanding of the language and a series of web applications to add to your portfolio.
You’ll also be introduced to industry tools such as Github, Unix, and Sublime. This class is great for coding novices who want to learn the fundamentals of web development.

Our web design track will train you in front-end development and interface design with an emphasis on user-centered principles. You’ll juggle code and design as you learn how the most innovative companies create great digital products.
As a web designer you will be tasked with taking a product and turning it into an experience. You’ll need to balance dynamic visuals and interactivity with optimal performance.
Built on the product development life cycle, the curriculum simulates real-life challenges to prepare you to successfully take a project from concept to launch. Lesson delivery focuses on teaching relevant industry languages such as HTML, CSS, JavaScript, and jQuery. You’ll also get hands-on experience with local designers to learn about wireframing, low-fidelity mockups, and rapid prototyping to help you work quickly and take your designs to the next level.
KEY SKILLS AND CAPABILITIES
HTML, CSS, CSS3, JavaScript, and jQuery
Best practices and techniques for responsive design
Conducting user research and testing
Wireframing, low-fidelity mockups, and rapid prototyping
Effective portfolio presentation
Requirement: Students must bring a computer with a Unix environment (i.e. Mac OSX or Linux).

Startup Institute